EMEA Evening Reception at The Shard.

In 2007 the Chevron executive committee approved a $1.8Bn investment in the Pascagoula Base Oil Plant to produce Group II base oils. When it started up in October 2013, Chevron became the world’s largest producer of premium base oils. This enabled Chevron to capitalize on the global move to tighter specifications for cleaner burning more fuel-efficient vehicles. We were briefed to launch the new Base Oil Plant in spectacular style at a unique venue to a targeted European audience, ensuring brand reinforcement and first class guest experience.

We chose the newly opened “Shard” in London to host this special event for 280 people. The Shard was a dominant, new, iconic structure and world renowned design and feat of engineering, much like the Pascagoula Oil Plant, fitting the brand and objectives perfectly.

We arranged branded shuttle transfers guests from their hotel before enjoying a champagne reception, buffet and presentation in the Aqua Shard, which we hired exclusively.  We also exclusively hired “The view from the Shard” where guests could admire the views and take home a gift from the evening. As the venue was so new, it was the first time anyone had visited before.

They were all extremely impressed with the exclusive hire, attention to detail, stunning views and gift. Overall it was a huge success with many of the guests saying it was the best industry event they had ever attended!