mk 7 brief - UK&I Channel Partner Conference & Awards Dinner

The Brief

ebe logo icon - UK&I Channel Partner Conference & Awards Dinner

One of the key dates in Jabra’s calendar is the UK&I Channel Partner Conference and Gala Awards Dinner, to communicate with their partners about their business, plans for the future and discuss new products. It’s also a great networking opportunity for the sales team and their partners.

We have partnered Jabra for many years to arrange this event and we were asked to find either a fun, exciting and visual venue with state-of-the-art technology or boutique hotel for exclusive use that could accommodate up to 70 people for a plenary conference and solution zone exhibition followed by awards dinner. Accommodation should either be on-site or close-by and ideally the event should take place in or around the midlands so guests can travel easily from the north or south, close to motorways and stations.

We were required to design a website and registration portal, arrange all the AV, branding, accommodation, dinner and entertainment for the day.

As the partners have been to these events every year and also attend those run by Jabra’s competitors, it was important to offer an unique venue and new experience to encourage high attendance.

Scope Of Services

  • Venue finding several suitable hotels or conference venues
  • Contract negotiation & budget management
  • Supplier management
  • Website design and build with secure registration portal
  • Brand led communications
  • Set design and build with full AV
  • Interesting daytime activity
  • Catering throughout the day and evening
  • Accommodation at local hotel
  • Coach transport between the venue and hotel
  • Gala dinner including awards, entertainment and table centres
  • Progress updates to organiser with live costings
Event Management
Partners Networking Event


Jabra chose to hold this important event at the MK-7 venue at the Red Bull Racing Factory in Milton Keynes.  They already have an affiliation with Red Bull, having produced headsets for their extreme sports division and with the added thrill of Formula One racing and the space available this proved to be the ideal venue to suit their requirements. It was also perfectly located in the centre of the UK, close to motorways and Milton Keynes Central Station.

The venue was so new, that we were fortunate to be one of the first large bookings to hire the space for an event like this and therefore none of the guests had ever been before. We hired the venue exclusively with its own reception and catering area and the exciting plenary space which features several original Formula One Red Bull racing cars around the edge of the room. A large built-in LED screen and lit information screens behind each car are also featured along with aspirational quotes from the Red Bull racing team. The space, including a mezzanine area was perfect for us to brand and lay out solution zone stands for each of the partners to visit and learn more about the latest products.

The guests were offered the opportunity to arrive mid-morning and take part in a behind the scenes Formula One factory tour. This fantastic tour gave unprecedented access into the world of F1 and offered a revealing insight at how the world’s fastest race cars are designed and built. Each guest was given a goodie bag with Red Bull Racing gifts at the end.

After a filling buffet lunch, the conference took place and the venue perfectly suited Jabra’s theme of high speed engineering. It was the ideal location to convey their messages and thanks to their partners.

After the plenary, coach transport was provided for guests to stay at a local hotel and the room was turned around before they arrived back for the evening. A dark and silver theme with LED floral table centres worked well with black linen, silver chairs and glitter charged plates.  A branded racing simulator was provided so guests race for themselves and compete with each other during the evening. The meal was high quality from the in-house team at MK-7, the awards were presented and a disco played until midnight when guests returned to continue to party back in the hotel bar.

“We had fantastic feedback from both the Jabra Management team but also many of the guests that attended that loved the venue and being so close to the cars.”
UK&I Lead Channel Marketing
“Once again a fantastic job by Jeff, Leigh, Abby and the whole Effective Team – you always do us proud.”
Jabra Management
“The feedback was unanimously positive with the management team stating that it was “outstanding” and had set the bar for all Jabra events! The Red Bull team, catering and your supporting AV and brand team were fab.”
Marketing Team Event Organiser
“Just a quick note to thank you, everything absolutely came together and was so much more than I personally could have hoped for the very first time we spoke about this year’s event.”
Marketing Team Event Organiser
“Fabulous day and night at the Jabra Accelerate partner conference at Red Bull HQ in Milton Keynes on Wednesday. A chance to catch up with some old colleagues and get up close to F1 racing cars throughout the years. Great hospitality and event.”
Channel Partner Guest
“The food was the best I have ever had at any event, and I’ve been to a few!”
Channel Partner Guest
“The food was the best I have ever had at any event, and I’ve been to a few!”
Channel Partner Guest

Ready to Talk?