Project Description

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The Brief

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We were asked by our IT client, Pure Storage to find a venue and arrange a pre-Christmas conference and networking drinks reception for their partners in December. They specifically asked us to find a hotel or quirky venue in London, centrally located and easy to access by rail, close to other restaurants and bars should people wish to continue the celebrations afterwards. The guests would arrive early afternoon, take part in a conference in the afternoon and finish with a festive drinks reception and light refreshments before leaving with corporate gifts. The room and catering needed to be festively themed to fit the time of year.

Scope Of Services

  • Proposing a variety of venues to include catering and festive theming idea
  • Progress updates to organiser with up-to-date costs
  • Budget management
  • Hotel & supplier management
  • Contract negotiation
  • Full event management including setting-up and running the event on the day
Branding
Event Management

Results

We proposed several hotels and quirky venues as requested and after site visits the client chose the stunning five star St Martin’s Lane hotel located in Covent Garden. The hotel had a Narnia winter theme in reception and so we continued this theme into the conference room itself.

We created a wooden wardrobe with traditional suitcases and faux fur coats for guests to walk through to enter the winter wonderland conference room.

A backdrop was erected at the back of the room with several snow covered Christmas trees, lanterns, snow and lanterns as well as a real Christmas tree decorated in orange, Pure Storage’s corporate colour.

After a very well-attended conference with many of the guests wearing Christmas jumpers, mulled wine was served along with a selection of other drinks and festive treats and guests were given branded bags filled with branded gifts before leaving.

Overall the event was a huge success, Pure Storage effectively communicated to a large number of the UK partners and we received lots of positive feedback about the venue and theming from both the client and their guests.

“Thank you so much for another superb event yesterday! Everyone loved it. The room looked amazing and once again Georgia and were Leigh were fantastic!”
Event Co-ordinator, Pure Storage

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