Branding 31 1920x1281 - EMEA Partner Conference

The Brief

ebe logo icon - EMEA Partner Conference

As a global I.T. organisation, brand communication to their staff and reseller networks is key for Jabra. We have conceptualised and delivered a variety of corporate events both in the UK and in Europe to acheive just that.

The large scale event requirements included several destinations in aspirational locations that were able to accommodate their Channel Partner Conference in Europe. This had to cater for 280 bedrooms, a large plenary conference room with breakout rooms and interview rooms, an area for a “Solutions Zone” exhibition, a variety of fun activities to take place during a free afternoon plus a stunning gala dinner venue. All the destinations needed to have good flight schedules from the majority of Europe.

Scope Of Services

  • Venue finding
  • Sourcing and working closely with a local DMC
  • Contract negotiation & budget management
  • Supplier management
  • Website design and build with secure registration portal
  • Brand led communications
  • Set design and build with full AV
  • Flight schedules from a range of destinations with booking where required
  • Airport meet & greet and transfers to hotel
  • Varied activity programme
  • Range of catering options
  • Themed gala dinner including awards, entertainment and table centres
  • Progress updates to organiser with live costings
End to end service
Immersive AV set design
Full travel & accommodation solution for all delegates
Gala dinner with rewards and entertainment


Jabra chose the 5 star Astir Palace Resort, consisting of two hotels located on a private peninsula by Athens. This hotel is located in a stunning yet easily accessible location, with the option of a variety of watersports and spa treatments, yet close enough to the ancient city of Athens for guests to visit. The result was a successful and well-received Channel Partner Conference with 281 people from 29 countries and 44 destinations in attendance.

We designed a secure website with registration portal which was closely monitored for attendees and flight and transfer requirements. An essential part of the event was the conference and exhibition to communicate to their partners the success of the company and showcase their product range and new products and we worked closely with a local AV company for the set build and design and also to arrange a “Solution Zone” consisting of 12 partner stands displaying their products. As Jabra had only just rebranded, they revealed their new logo at the event, which was incorporated on a variety of branding including the AV set, reception desk, Solution Zone, flags, lighting and stationery around the resort.

A variety of catering options were offered throughout the event, including a welcome reception in the Matsuhisa Japanese restaurant whilst the sun set to reveal the new logo projected across the sea. The gala awards dinner took place at the hotel under a pergola overlooking the sea. The area was dressed with branded and lit table centres and a canopy roof installed in case of inclement weather. Welcome drinks were served while the sun set and guests dined al fresco followed by the awards ceremony and the music began and the guests danced the night next to the sea.

Guests were offered a range of fun activities to choose from to during their freetime which included an interactive city tour of Athens including visit to the Acropolis, sailing cruise, Jet Ski, paddleboarding, kayaking…or they could spend time at leisure enjoying the surroundings of the resort.

Overall the event was a huge success and well received by all who attended.

To our superstars at Effective – thank you all for being incredible this week. As an agency you always go the extra mile and make me worry less as a result.
Your professionalism, good humour and hard work is a real credit to you. On behalf of both the President and myself, thank you for another spectacular event well done.
Lead Events Organiser, Jabra

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